How Consumers Search for Local Businesses?

Local SEO
Local SEO Marketing Strategies

In the digital era, many people still prefer shopping from local stores. However, glow signboards and banners are no longer effective in grabbing the attention of your target audience towards your business. To reach out to your potential customers, you need to boost your visibility online.  Did you know? 35% of consumers in the United States search for local businesses online multiple times a week. On the other hand, nearly 21% of people leverage the internet to find relevant information about local stores daily. So, if you haven’t partnered with a local search marketing agency and optimized your website, you are actually missing out on a lot of opportunities. In this blog, you will explore how consumers look for local businesses and how local SEO professionals can help. Let’s dive in! 

Top Ways Customers Find Local Businesses

  • Search Engine

When it comes to searching for local businesses, consumers are likely to turn to search engines first. They make use of relevant terms or phrases to find out the top brands offering the services or products they need. 

  • Websites

Consumers also visit the official websites of local businesses to gain in-depth information about the brand and make the right purchasing decision. 

  • Social Media Sites

Social media platforms like Instagram and Facebook are also popular sources of information offering details about local businesses to potential customers. These sites also provide reviews of local brands and help consumers in making the right choice.

How Can Local SEO Agencies Help?

Now that you have an idea of the different methods consumers use to locate local businesses, you must be wondering how to boost your online visibility. Well, in that case, taking the assistance of a local search engine optimization company is the apt decision. Still, not convinced? Read on to explore how the experts can help.

  • Optimize Google Business Profile

Did you know that consumers are 2.7 times more likely to regard a business as reputable if there exists a complete business profile on Google search? Yes, you read it right! That is why the local SEO companies focus on setting up your Google Business Profile first. They optimize the profile by adding relevant keywords to ensure higher rankings on local searches. Moreover, the professionals also add all the information that your potential customers would need to find your local business.

  • Streamline Google Maps Listing

The local SEO agencies also add and verify the Google Maps listings. They categorize the business effectively and leverage relevant keywords to ensure increased visibility on Google Maps of the local area.

  • Reputation Management

The experts make use of different strategies to encourage customers to add reviews about your local business. They include the reviews in the business profile to boost rankings.


Are you ready to optimize your business website for local searches? Want to attract more local customers and boost your sales and revenues? In that case, it is time to partner with the SEO experts of Kapa Technologies. Connect with the professionals, get an idea about the local search company pricing, and avail yourself of the best solutions to enhance your online visibility. 

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