Organic SEO vs. Local SEO: Know the Difference

Local SEO
Local SEO vs. Organic SEO

In the last blog, we discussed about finding the best local SEO firm for your business. Do you have the perception that both local SEO and organic SEO are the same? Well, you are not alone! However, the real fact is that they are different in various ways. So, before hiring an organic SEO services company, knowing the difference matters. In this blog, you will explore the difference between organic and local SEO. Let’s dive in!

What is Local SEO?

Did you know that 28 percent of local searches can become purchases? Yes, you read it right! That is why businesses prioritize local SEO to reach out to more customers and increase their sales. 


Local SEO refers to the search engine optimization strategy that aims to boost the visibility of businesses in local search results. It allows brands to target customers who are looking for products and services in a specific region. Local SEO helps businesses establish a solid online presence in the local markets and ensure higher conversion rates. 

What is Organic SEO?

Organic SEO refers to the process of ranking higher on the search engine result pages naturally. It includes the actions that help improve the rankings without having to pay for the ads. Organic SEO allows targeting a wider audience, irrespective of the location. It can drive higher traffic to your website and enhance brand awareness.

Organic SEO vs. Local SEO

  • Customers: Organic SEO targets customers from all around the world. However, local SEO focuses on the consumers of a specific geographical location only.
  • Conversion Rate: For organic SEO, it is high only for the top search results. However, in local SEO, the conversion rate is very high as the potential customers are ready to buy the products and services.
  • Conversions: In Organic SEO, conversion takes place through website clicks and online purchases. However, in the case of local SEO, it occurs through phone calls, website clicks, and offline purchases. 
  • Search Intent: Organic SEO aims to help individuals find relevant information. On the other hand, local SEO allows finding location-specific products and services.

When to Use Local SEO?

Local SEO is an ideal option for brick-and-mortar businesses like small service providers, retailers, and more. It targets the local customers who are most likely to visit the physical store and make a purchase.

When to Use Organic SEO?

Organic SEO is suitable for businesses that want to rank higher on the search results of Google. It works best for online-only shops, eCommerce stores, and more. 


Both local SEO and organic SEO help businesses rank higher and stand out in the crowd. Now that you have a clear idea about the difference, it is time to implement the right search engine optimization strategy for your brand. Are you looking to partner with an organic SEO services company? Or are you in search of local SEO services near you? In either case, Kapa Technologies can be the ultimate option. Talk to professional SEO experts right away, discuss your needs, and optimize your website for higher rankings.

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