Digital marketing is running the show for both small-scale brands and big-scale enterprises, and B2B businesses are no different. As B2B companies continue to realize the benefits of digital marketing, search engine optimization (SEO) has become a crucial component of their overall strategy. However, B2B SEO services are distinct from generic SEO practices in terms of the target audience, keywords, and sales funnel.
What makes B2B SEO different?
B2B SEO is different because it targets a targeted audience and requires a more comprehensive approach. B2B companies typically sell products or services to other businesses, which means their target audience is more niche and industry-specific than the general public.
Let’s take an example to understand this better. Suppose you are a company that sells marketing software to other businesses. Your target audience is not individual consumers, but rather marketing managers, CMOs, or other decision-makers in the business world. They have a deeper understanding of marketing jargon and technical terms that a general consumer may not be familiar with. Therefore, your B2B SEO strategy should focus on using industry-specific keywords, and creating content that speaks directly to this audience.
Another fundamental difference between B2B SEO and generic SEO is the sales cycle’s length. B2B products or services tend to have longer sales cycles, which means that B2B SEO should focus on creating content that addresses the needs and pain points of potential customers at different stages of the sales funnel.
B2B SEO Services for skyrocketing your business growth
- Keyword Research
Keyword research involves identifying the keywords and phrases used by your target audience to find your products or services. According to a study by Ahrefs, 92.42% of keywords get ten searches per month or less. This means that targeting long-tail keywords is crucial for B2B SEO success. Long-tail keywords are longer, more specific phrases that target a niche audience. They have a lower search volume but are more likely to convert into leads or customers. B2B companies may require more complex/long-tail keywords, compared to B2C companies, as their audience tends to have a better understanding of industry-specific terminology.
- On-Page Optimization
On-page optimization refers to optimizing individual pages on your website to rank higher in search engines. The optimization process includes optimizing page titles, meta descriptions, headers, and content for target keywords. It also involves ensuring that the website is user-friendly and easy to navigate.
- Content Marketing
Content marketing can include blog posts, whitepapers, case studies, videos, and more. Content marketing is an effective B2B SEO strategy as it can help establish a brand as a thought leader in their industry and attract high-quality leads.
- Link Building
Link building is all about optimizing for better authority. As per a study by Moz, link signals are the most vital ranking factor for local organic results. These links can improve your website’s domain authority and help your pages rank higher in search engines. However, not all links are created equal. B2B companies should focus on acquiring high-quality links from relevant websites in their industry.
In addition to these, your B2B SEO strategy can also include other services like technical SEO, Mobile SEO, local SEO, and more! Ready to bolster your business growth with business SEO services? Reach out to professionals for customized SEO packages curated for your overall business growth.
B2B search engine optimization is a digital marketing strategy designed to help B2B website pages rank higher in search engines. Attract More Leads and Increase Business Revenue with our B2B SEO Services